[Cagdu] FW: Dog House Wines Guide Wine Lovers to Support Charity

Wed Mar 7 12:58:58 PST 2007

Tina, Nina and Sicily

**"Champions do more" Be sure to check out my online mall At:
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Subject: Dog House Wines Guide Wine Lovers to Support Charity

Shelley L. Rhodes B.S. Ed, CTVI
and Judson, guiding golden
juddysbuddy@ <mailto:juddysbuddy%40velocity.net> velocity.net
Guide Dogs For the Blind Inc.
Graduate Alumni Association Board
www.guidedogs.com

Dog ownership is like a rainbow.
Puppies are the joy at one end.
Old dogs are the treasure at the other.
Carolyn Alexander

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Sent: Wednesday, March 07, 2007 6:25 AM
Subject: Dog House Wines Guide Wine Lovers to Support Charity

Business Wire
Tuesday, March 06, 2007

Dog House Wines Guide Wine Lovers to Support Charity

NAPA, Calif.--(BUSINESS WIRE)--Dog House has introduced two new wines that 
are sure to wag the tail of wine lovers, Patches' Pinot Grigio and Zeke's 
Zinfandel, as part of the winery's on-going support of Guide Dogs for the 
Blind. Both wines are produced from grapes grown in California's 
cool-climate coastal regions, and will generate additional funds for the 
well-known charity.

Guide Dogs for the Blind provides guide dogs and training free of charge to 
the blind and visually impaired, greatly enhancing their mobility and 
quality of life. Dog House Wines donates fifty cents for each bottle of wine

it sells to Guide Dogs. Coupled with contributions from the winery's 
distributors, Dog House's annual donations in recent years have reached 
$50,000.

"A remarkably high percentage of wine enthusiasts own dogs," says Mark 
Feinberg, Vice President of Marketing, White Rocket Wine Company. "Our 
customers contribute to a wonderful cause simply by enjoying a glass of Dog 
House wine."

Dog House's new Patches' Pinot Grigio and Zeke's Zinfandel join Dog House's 
three established breeds - Charlie's Chard, Maxie's Merlot and Checkers' 
Cab - to provide wine enthusiasts with a kennel of dependably fun, 
food-friendly wines. Fresh, fruit-forward and sealed with a screwcap closure

to ensure quality and ease of opening, they are priced under $10 to provide 
wine and dog devotees with doggone good wines they can enjoy on a daily 
basis.

"We're interested not only in crafting high-quality premium wines, but also 
in contributing to the well-being of our fellow citizens," says Feinberg. 
"Because Dog House wines give people pleasure and are wonderful companions 
to food, it's a natural for us to support an organization that provides 
friendly, loyal companions to people in need."

Patches' Pinot Grigio and Zeke's Zinfandel will be in stores beginning in 
April, as will informational bottle neckers detailing Dog House's Guide Dogs

for the Blind sponsorship.

Dog House wines were launched in May 2005 and, in 2006, became part of White

Rocket Wine Company. White Rocket focuses on developing brands targeted to 
new wine consumers including the Millennial generation who comprise a large 
and ever-growing segment of the premium wine market. In addition to Dog 
House, White Rocket markets Camelot and Tin Roof Cellars. The company is 
headquartered in Napa, CA.

Editors: Photos available
Contacts
White Rocket Wine Company
Mark Feinberg, 707-254-4811
mark.feinberg@ <mailto:mark.feinberg%40wrwines.com> wrwines.com

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